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The website's consensus reads, ' How to be a Latin Lover inspires a few laughs from its talented ensemble, but it raises the question: Is bad representation better than no representation?' On Metacritic the film has a score 54 out of 100, based on 11 critics, indicating 'mixed or average reviews'. On Rotten Tomatoes, the film has an approval rating of 39% based on 31 reviews, with an average rating of 4.8/10. The film grossed $5.1 million in its second weekend (a drop of 58%) and $3.9 million in its third (dropping just 25%), finishing 4th and 7th, respectively. 89% of the opening weekend audience was Hispanic. The film ended up grossing $3.9 million on its first day and $12.3 million over the weekend, finishing second at the box office behind The Fate of the Furious. In North America, the film was released alongside The Circle, Sleight and Baahubali 2: The Conclusion, and was projected to gross about $7 million from 1,118 theaters in its opening weekend. How to Be a Latin Lover has grossed $32.1 million in the United States and Canada and $30.4 million in other territories for a worldwide total of $62.6 million, against a production budget of $10–13 million. The film was released on Apby Lionsgate's Pantelion Films. The first trailer was released on December 21, 2016. On May 11, 2016, Mckenna Grace joined the cast. On April 28, 2016, Rob Lowe, Kristen Bell, Raquel Welch and Rob Riggle joined the film's cast along with others including Renée Taylor, Rob Huebel, Michaela Watkins and Linda Lavin. On October 26, 2015, Ken Marino was attached to direct the film, starring Derbez. On June 5, 2015, it was announced that Eugenio Derbez and Benjamin Odell's Santa Monica-based production shingle 3Pas Studios and Televisa/Lionsgate joint venture Pantelion Films had bought an untitled original comedy script from Chris Spain and Jon Zack, with Lionsgate releasing under its first look deal.

Michael Cera as Remy, a sleazebag car salesman.

Mather Zickel as James, Sara's neighbor and love interest.

Rob Corddry as Quincy, Celeste's chauffeur.

She leaves Maximo for an unattractive and younger car salesman.

Renée Taylor as Peggy, Maximo's wealthy, but elderly, wife.

Linda Lavin as Millicent Dupont, the wealthy woman whose gigolo Maximo finally becomes.

This was Welch's final film role before her death in 2023.

Raquel Welch as Celeste Birch, Maximo's target and Arden's grandmother, whom Maximo tries to seduce in order to live a life of luxury once again.

Kristen Bell as Cindy, a lonely and single woman, who works at a frozen yogurt shop and lives alone with her dozens of cats.Rob Lowe as Rick the Gigolo, Maximo's equally wealthy friend.Raphael Alejandro as Hugo, Sara's nerdy and adorable son and Maximo's nephew.

Salma Hayek as Sara, Maximo's estranged sister.

While teaching Hugo some tricks he thinks work on women, Maximo finds himself bonding with his nephew, and this opens his heart to being less selfish and more thoughtful of others.Įventually, Maximo becomes a gigolo for the woman Rick used to live with, and he patches up the relationship with his sister and nephew.

Sara discovers her brother's scamming and kicks him out. Maximo tries to reignite his charm as a Latin lover, and fails at it miserably.

Anxious to return to the lap of luxury, Maximo uses his nephew's crush on classmate Arden to get to his new target: her grandmother, Celeste (a widowed billionaire that Rick is also targeting).

He soon moves in with his estranged sister, Sara, and her nerdy son, Hugo, in their small apartment. He crashes in the upscale playhouse of the woman's granddaughter, which does not go over very well. 25 years later, spoiled, out of shape and bored from waking up next to his now 80-year-old wife, he gets the surprise of his life when she dumps him for a younger McLaren car salesman.įorced out of his mansion and desperate for a place to stay, he contacts Rick, another pampered gigolo. Having made a career of seducing rich older women, Maximo marries a wealthy woman more than twice his age. It was released on Apby Pantelion Films and grossed $62.6 million worldwide. The film follows a man who has spent his whole life married to a rich old woman, and must learn to make it on his own when she kicks him out. This was also Welch's final film before her death in 2023. How to Be a Latin Lover is a 2017 American comedy film directed by Ken Marino, written by Chris Spain and Jon Zack and stars Eugenio Derbez, Salma Hayek, Raphael Alejandro, Raquel Welch, Rob Riggle, Rob Huebel, Rob Corddry, Renée Taylor, Linda Lavin, Kristen Bell, and Rob Lowe.

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